Program cu publicul:
Luni - Joi: Orele 12-14

Description EC EN

 DOMENIUL: Administrarea Afacerilor


Prof.Univ.Dr. Elena Druică

Conf.Univ.Dr. Rodica IANOLE-CĂLIN


The Master Program in Behavioral Economics (taught in English), offered by the Faculty of Administration and Business together with the Faculty of Psychology and Education Sciences from the University of Bucharest, aims to prepare specialists in the areas of decision processes and strategic interaction. We use a comprehensive approach that integrates the different mechanisms governing economic behavior with data analysis insights. This is reflected in learning outcomes expressed both as research skills, through the rigor of scientific methodological, and as managerial competencies, through the interdisciplinary analysis of socio-economic phenomena and discussion on consulting through the lens of behavioral observations.


In line with the objectives of the Research Centre in Applied Behavioral Economics, the main aspiration of the master program is to develop scientific and consulting activities, in relation with the Romanian and the international environment, with applications in business, public policy and civil society. Implicitly, the ambition is to enhance economic education and international cooperation at the university level, by creating an advanced research and teaching platform in the emerging domain of behavioral economics (uniquely represented through this master program at the national level).

Targeted competencies:

  • the ability to analyze and summarize complex economic phenomena
  • the capacity to understand and explain behavioral patterns and their impact on economic decisions
  • the ability to create research designs focused on including more realism in the set of determinants for both organizational and socio-economic phenomena
  • the ability to solve strategic interaction problems
  • the advanced use of the behavioral economics’ concepts and principles, for consultancy and counseling in different processes of strategic decision-making
  • data collection, data filtering and data analysis
  • the ability to consult for decision-making optimization, development of organizational trust, involvement and empowerment of employees, business partners and other stakeholders.
  • the advanced use of the behavioral economics’ hypothesis and techniques, in order to create nudges/to build efficient choice architectures
  • refinement and adjustment of incentives, strategies and development policies, at the organizational and national level, responding both to market changes and to different internal stimuli
  • the capacity to communicate in an efficient manner, taking into account important economic and non-economic variables, along with psychological and sociological factors.


Career prospects:

  • Academic and non-academic research
  • Market research, organizational design
  • Public policy design
  • Training and consulting
  • Entrepreneurship


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